Generating real business through qualified leads
Real Estate Investar is a technology company that helps people generate wealth through real estate. The company needed to generate qualified leads for people that had both the interest and financial capability to invest in high qualify investment-grade property. Taking into consideration their objectives and our audience, Mitula ‘s sales team started to think about a concrete advertising campaign in order to achieve their sales goals.
The goal
To generate qualified leads for people interested in purchasing investment grade property
The solutions
The Mitula Group’s team ran a high quality, integrated campaign across a number of digital channels. The campaigns included email marketing blasts that promoted various property investment offers, such as free eBooks, live property seminar invitations, webinars, complimentary consultations, and direct property offers. As well as this, Mitula ran native ads and links within their top-level navigation on their portal, which would direct traffic back to the Real Estate Investar website.
Industry
Real Estate
Business goal
Main KPI’s
Qualified leads
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The results
Through these campaigns, Mitula was able to generate many thousands of page views, and over 750 high-quality leads, which are currently being engaged with by the Real Estate Investar sales team.
“Mitula Group is extremely effective at running integrated, digital campaigns, which can generate high quality leads within the property investment industry. I would have no hesitation recommending them to other organisations who want to collaborate with property portals to diversity their lead generation channels.”
James Lawrence
Marketing Manager
