Incrementing iAhorro’s traffic and improving qualified leads
iAhorro is an aggregator and comparison site for banking and financial products and services. Users can access the best product (loans or mortgages) with the best conditions by comparing several banks and financial companies in just a few clicks. iAhorro provided a great service but needed an online boost, so we put our +5M users in Spain at their disposal running monthly campaigns to generate leads.
The goal
Generate qualified leads
Increase traffic to their website
Increase traffic to their website
The solutions
Mitula’s campaign proposal included different advertising solutions, such as text links and native ads. The objective was to promote iAhorro’s services and send our interested users to a specific landing page designed by Mitula’s UX and design team. If needed by a client, like an agency, we design tailor-made landing pages for our customers looking to improve their user experience and conversion rates.
Industry
Finance
Business goal
Main KPI’s
Qualified leads generated per month for personal loans and credits
Qualified leads generated per month for mortgages
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The results
Through these campaigns, Mitula Group was able to generate more than 400 high quality leads a month, for personal loans and credits, and more than 300 high qualified leads for mortgages, which are currently being engaged by iAhorro sales team.
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Nombre
Marketing Manager
